Word of Mouth - From Dad's Point of View
by Michael T. Powers
Our three year old has been busy entertaining his mommy and daddy again.....
I had a customer at our house recently whom I was helping put together a video about her husband's life. After about 4-5 hours in my video studio in the basement, she asked to use the rest room before she went home. She went upstairs and asked where the bathroom was, and was greeted by our helpful three year old. Caleb showed her where the facilities were and came running excitedly out to Kristi, my wife, in the living room.
"MOMMY! I SHOWED DADDY'S PRISONER WHERE OUR BATHROOM WAS!"
Kristi just about choked on what she was eating.... She glanced nervously at the bathroom door..... "Daddy's prisoner? You mean the lady daddy is helping?"
"YEAH! DADDY'S PRISONER!"
"Caleb, she's not a prisoner."
"BUT THAT IS WHAT YOU AND DADDY CALL HER!"
I was still downstairs and didn't realize that my boy was scaring my business away.
In the mean time, this poor unfortunate soul is sitting in our bathroom, which is only a couple of feet from our loud and excited three year old, thinking, "Please Lord, let me get out of this house alive!" I can imagine her trying the window latches in the bathroom to see if there was another way out of the house....
Finally, Kristi caught on to what Caleb was getting at.....
"You mean daddy's customer! Right?"
All the while praying that she was on the right track, before this frantic person runs screaming and yelling out of our house, half-dressed, and dragging a roll of toilet paper behind her! (Not the best form of advertising for my growing business.....)
"YEAH THAT'S IT! DADDY'S CUSTOMER!"
Cindy, as we have been fortunate enough to get to know her better since then, walked out of the bathroom and left our house without showing so much as a hint of fear. But we found out that she heard, and was amused by, the whole thing......
She's on my e-mail list now, and she even scheduled another appointment to come back and finish her video project.
I guess word of mouth is the best form of advertising, even if the words come from you three year old........
Michael T. Powers
Copyright © 1999 by Michael T. Powers, All rights reserved
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